Coco & Eve Hair Mask: Reviews & How to Use

At Milk & Blush, we’re pretty obsessed with hair care. 

As a team, we’ve tried more products than we can count. And to make us feel better about our overflowing bathroom cabinets, we thought it only fair to share what we’ve learned – like which products to buy and which to stay away from! 

One haircare product we often get asked about is the Coco & Eve Like a Virgin Hair Masque. It’s an evergreen hair product with over 6,700 glowing five-star reviews. But is it worth the price tag?

To help you decide if it’s right for your hair, three of the Milk & Blush team put it to the test to see what all the fuss is about.

About the Coco & Eve Like a Virgin Hair Masque

Before we get to the reviews, here’s everything you need to know about the popular hair mask:

Claims: This coconut-based mask is a 5-in-1 treatment that promises to restore your hair to its ‘virgin’ condition and reduce heat damage for super silky locks. 

It also claims to deeply hydrate your strands to improve their overall texture, while helping to prevent split ends and frizz.

Price: £30

How To Apply: Put the mask on clean, towel-dried hair. Brush through with a detangler brush and leave it in for 5-10 minutes before rinsing it off. You can even use the mask as an overnight treatment if your hair is looking dry and damaged.

Before & After...

Esme’s Thoughts: “I really didn't like the smell. I found it quite odd and sickly, which was a shame because I was really looking forward to an indulgent feeling. It didn't detangle my hair at all, which I would usually expect a hair mask to do. 

“I left it on for the recommended time and washed it out. But when I tried to comb my hair, it was impossible, which probably caused more damage to my hair than before! 

“My hair felt quite nice after it was dried, and the ends looked hydrated. So, maybe it did work a bit. but, for the price tag, I would have expected a more all-round relaxing and indulgent experience. 

“I feel like there are other hair masks on the market for a fraction of the price that would achieve the same results.”

Rhian’s Thoughts: “I would give the Coco and Eve Masque a 7/10. I have quite frizzy, dry hair when left to its own devices. So, after watching bloggers use it, I was quite excited to see whether it really could repair my hair and tame the frizz. 

“I found the detangler comb to be really useful. And it helped get the product through my thick hair well. I left it on for the time suggested before washing it out, which I did find a little difficult, as the product is so thick. 

“I was actually really impressed with how shiny and soft my hair felt after, though. There was visibly less frizz, and my ends looked a lot healthier and fuller. I even got a compliment from my partner about the softness and shine! 

“The only downfall for me was the smell of the product. It was just too strong and sweet for me. I've also found hair masks on the market that are way cheaper with similar results. Still, a solid 7 though!”

Christy’s Thoughts: “I left the mask on for 25 minutes, rather than 10, as my hair is quite dry. The mask smelled a bit like plastic, but it was easy to apply and the brush was very helpful for ensuring I had covered all of my hair. 

“I applied the mask in layers, and made sure my hair was fully saturated so I could get the most out of the treatment. Washing it out, however, was not as easy. 

“When I did the first rinse, the sink was completely white thanks to the coconut oil. And it took three rinses for the water to start running clear. I could tell at this point that the mask is a heavy product. And as I have fine hair, I was worried it would weigh it down. 

“Once it was dry, it felt very sticky and looked matte rather than shiny, which was disappointing. I’m not sure if that was because my hair is quite thin or if I didn’t wash it enough. But, overall, I wasn’t that impressed.”